Sunday, March 4, 2012

The boys of summer: HBO goes after the elusive male demo.(Top of the Week)

With the Sex and the City girls gone and The Sopranos getting whacked after next season, HBO is looking for men to save the summer.

In three weeks, HBO roils out a triple threat of lighter, half-hour programs designed specifically to reach a young-male audience. On July 18, the network will premiere The Entourage in the prized 10 p.m. Sunday night slot after Six Feet Under.

The comedy, executive-produced by rapper-turned-actor Mark Wahlberg, focuses on a Hollywood hopeful's posse of four young men. The premise of the show is unabashedly similar to Sex and the City." One friend (Adrian Grenier) hits it big in Hollywood, while his buddies ride his wave of fame. …

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